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Folio Sightlines

Increasing Your Perceived Value with Clients and Prospects, Part 2

Perceived value is the worth that a product or service has in the eyes of consumers.  In other words, that gut feeling about how much something is worth to them.

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Communicating Your Value as an Advisor, Part 1

A value proposition is a marketing or business statement that highlights why a customer should pick your service or product over the competition. But according to a recent Investment News poll, more...

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